Whether you’re marketing reagents, active pharmaceutical ingredients (APIs), excipients, buffers, or food ingredients, you’re no doubt feeling the hurt. It’s just not the same chemical market anymore.
The market has advanced and so should your brand positioning and marketing and communication strategy. You can’t react anymore. To stay ahead in this highly competitive market is going to take a lot more smarts. You need a thought partner that has the experience and expertise to help rethink your approach.
For 15 years, we’ve helped chemical manufacturers and distributors take inventory of their strengths, identify new markets and re-define their brand.